The constant presence of technology can train the mind to be in a constant state of reactivity and unease. Personal trainers can help their clients improve performance by teaching them how to focus.

Before taking any steps toward opening a facility, the personal trainer should review the following considerations to ensure they are making the right decision.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

In this episode with Associate Head Coach of Athletic Performance, Anna Craig, you will learn how “Annual Strategic Planning” improves the professionalism and unity of the University of Texas (UT) Olympic Strength and Conditioning Department. Craig shares her coaching philosophy and talks about the role of mentors during her tenure at UT with NSCA Coaching and Sport Science Program Manager, Eric McMahon. This episode stresses the importance of building autonomy in student-athletes and having humility to effectively manage staff dynamics within collegiate strength and conditioning. Learn about how Craig’s off-campus work, coaching in the private sector, allows her to grow professionally. Tune in for some useful tips on staff and facility management. Connect with Anna on Instagram at: @annaecraig or by email at: anna.craig@utexas.edu| Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

This article is a personal perspective that focuses on methods that can be used to establish confidence in the performance program in non-traditional environments.

Meet Tara De Leon, a former collegiate strength and conditioning coach who now works as a personal trainer in Edgewater, MD. De Leon shares insight with NSCA Coaching and Sport Science Program Manager, Eric McMahon, and episode co-host, NSCA Personal Training Program Manager, Blake Brightwell, on alternate routes for strength and conditioning coaches through personal training, group fitness, and private sector coaching. This episode discusses the “coaching identity” as it exists and impacts coaches’ beliefs across various stages of professional development. With the growth of the strength and conditioning field, De Leon challenges us to expand our thinking and perceptions around personal training, while holding true to our values and expertise as coaches. Regardless of your current role in the profession, learn more about how the NSCA can help you grow your career. You can connect with Tara on Instagram: @tara_de_leon_fitness or tara@edgewaterfit.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

At the end of the day, remember one thing: it is all about the member/client experience. Provide your clients with the best member experience and they will stay and continue to pay.

A constant long-term mindset of system improvement, although often time consuming at first, will pay big dividends in the long run. All of this is done with the intent of spending more time on what truly matters: making money by helping people and changing lives.

Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.

In this episode, we catch up with 2014 NSCA Assistant College Strength and Conditioning Coach of the Year, Caitlin Quinn, about her current position at Toyota Racing. Quinn shares her path from working for over a decade in collegiate athletics at Florida State University to taking a leap into unfamiliar territory in National Association for Stock Car Auto Racing (NASCAR) with NSCA Coaching and Sport Science Program Manager, Eric McMahon. Learn about her needs analysis for working with youth developmental drivers, as well as physiological, behavioral, and nutritional factors that impact racing performance. This episode shares an alternative view on strength and conditioning culture and the expectations that we place on ourselves as coaches. Quinn opens up about creating harmony between professional and personal lives, as well as seeking out the best environment to continue development as strength and conditioning professionals. You can connect with Caitlin on Instagram: @thequinn.44 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs